And posting to her 323,950 Facebook followers last Friday, she adds: “There’s many miles ahead, but this year felt like a huge leap in the right direction”. Speaking to Spotify Sweden upon the album’s release, Loreen notes that: “The process of creating this album has been one of the most inspiring processes I’ve ever been through”. An average track length of four minutes and 38 seconds, the album undeniably veers away from the comparatively short dance-anthem of “Euphoria” that brought her so much success, and which Eurovision fans consistently vote as their favourite in the history of the contest.īut, while only hardcore fans may now continue to follow the singer in depth, chart-topping success doesn’t feel like what she was aiming for. Ride is not going to bring Loreen back up to the top of the charts, with the album peaking at number 31 on Sweden’s Sverigetopplistan chart. The songs aren’t meant to be sing-along club-bangers, but rather a way for listeners to break-away from every-day life and feel something by interpreting the songs for themselves. The sound heard on the album is much more geared towards listeners being able to just get lost in the music and emotions Loreen is bringing. And while some mumbling problems persist in Ride, it almost doesn’t matter. It’s fair to say a lot has been said of Loreen’s enunciation in songs, particularly during her summer release “Jungle”. Showing just how good it is, the song was featured on Billboard Pride’s December Playlist, which brings together the best songs over the past month from “queer musicians and fierce allies”. (Loreen has actually been performing “Jupiter Drive” live since her 2014 tour, detailing the amount of time she’s put into creating her sophomore album). Powerful and dynamic, the song feels both hard-hitting and subtle at the same time, with Loreen’s emotions really pouring through every note she sings. Of the previously unreleased songs, “Jupiter Drive” is a particular stand-out.

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